BEAM Trainings
Campaign overview
When I first joined BEAM, there was no visual documentation of the organization's national mental health trainings. These programs, offered in cities across the U.S., teach peer support, crisis response, and mental health skills to Black communities and their allies.
To scale visibility and deepen community and funder engagement, I built an ongoing content system that promoted trainings before they happened and captured their impact afterward—turning single-day events into long-term assets for storytelling, marketing, and fundraising.
My Role: Creative project manager & producer
Training PHotos
Project Goal:
Drive registrations for BEAM’s national mental health trainings
Capture meaningful stories and community engagement from each city
Create multi-use media assets for future promotion, grant reporting, and brand storytelling
Elevate BEAM’s visibility as a national leader in mental health and healing justice
RECAP VIDEOS:
I led every stage of this initiative:
Creative Team Building: Recruited and managed a rotating team of 20+ creatives—photographers, videographers, graphic designers, and editors in each city—to ensure authentic community representation and reduce travel costs
Pre-Event Promotion: Created branded event flyers, email campaigns, and registration assets for each city
On-Site Production: Coordinated on-the-ground crews to capture photo coverage, video interviews, and b-roll of the training sessions
Post-Event Media Strategy: Oversaw the creation of polished recap videos, short-form social media clips, and impact reels that drove virality and funder engagement. Gaining 200k+ views and bring $3M+ to the organization
Archival & Repurposing: Developed a visual archive of content that could be reused in pitch decks, annual reports, and future event promo
Impact
20+ training events documented
200K+ views across recap and viral clips
Social Media clips:
Event Flyers
Locations:
Los Angeles, CA • Atlanta, GA • Brooklyn, NY • Chicago, IL • New Orleans, LA • Detroit, MI • Baltimore, MD • Houston, TX
What I Learned
How to scale a branded campaign across multiple cities while keeping creative locally grounded and authentic
The power of building a modular content system that can fuel short-term engagement and long-term impact
How to manage multiple creative partners while keeping vision and output consistent with brand goals
That visual storytelling is essential not just for the public—but for funders and internal teams who want to see the transformation on the ground