Podcast Production: Black Healing Remixed – Season Two

Campaign overview

Season One of Black Healing Remixed: The Podcast introduced audiences to BEAM through its hosts, Natalie Patterson and Yolo Akili Robinson. For Season Two, we reimagined the podcast format to bring BEAM’s broader community into the spotlight—centering healers, advocates, and friends of BEAM in conversations that remix the possibilities of Black mental health.

Unlike Season One, which relied on an external production team, I transitioned the series fully in-house. This made the podcast more sustainable, cost-effective, and aligned with BEAM’s long-term communications goals.

Season two trailer

My Role: Executive Producer, Creative Director & Creative Project Manager

Project Goal:

  • Sustainability: Shift from video to audio-only format, prioritizing Spotify and Apple Podcasts for accessibility and reduced production costs.

  • Community Connection: Highlight conversations with BEAM’s partners and friends that expand ideas of Black mental health.

  • Resource Integration: Embed BEAM’s resources (Wellness Directory, Trainings, Grants, Heart Space, etc.) into every episode and promotional asset.

  • Cross-Platform Promotion: Use reels, graphics, and VO scripts to drive awareness on social media.

  • Backend Infrastructure: Build an independent system for uploads and distribution without outside vendors.

PODCAST EPISODES:

I led every stage of Season Two — from shaping the creative vision and managing production workflows to overseeing distribution, marketing, and impact.

  • Creative Direction – Developed the season’s vision, ensuring alignment with BEAM’s branding and Season One aesthetics.

  • Scriptwriting & Resource Integration – Wrote episode titles, descriptions, and scripts highlighting BEAM’s key resources, directed team members to record VO tracks, and integrated them into both podcast episodes and promotional reels.

  • Team Management – Coordinated designers, audio editors, video editors, web developers, and a marketing team to deliver a consistent final product.

  • Audio Production – Guided hosts through recording intros/outros, supervised edits, and reviewed final episodes for quality.

  • Distribution Infrastructure – Built a backend process to independently upload episodes to Spotify, Apple Podcasts, and Amazon Music.

  • Marketing & Promotion – Secured a podcast marketing team, directed their efforts, and distributed social media assets to amplify reach.

Still Graphics:

Cover ART:

Promotional Reels:

From Ancestral Practices to Political Resistance with Dr. Evan Auguste

Unveiling the Past: Antonia Hylton on Madness & Insanity in a Jim Crow Asylum

Impact

  • 41,932+ views of podcast clips across social media platforms

  • 1,716 streams of full episodes across Spotify, Apple Podcasts, and Amazon Music

  • Produced 5 full-length episodes, 15+ promotional reels, and 5 branded still graphics

  • Embedded BEAM’s resources into every episode, driving listeners to the organization’s tools and services

  • Secured national press and editorial features, including:

  • Built a sustainable in-house podcast pipeline, eliminating reliance on external vendors

Press Highlights

What I Learned

  • How to transition a podcast from outsourced to in-house production while maintaining quality and scalability

  • The importance of weaving organizational resources directly into storytelling to create mission-driven content

  • Best practices for cross-team collaboration — balancing audio production, design, marketing, and web teams while keeping output consistent

  • That a “low-lift, high-impact” strategy can expand reach: audio-first episodes paired with social-first reels fueled audience growth and visibility